I grew up next to the Big Lake.The Lake is home, a place of imagination, connection and inspiration.beSuperior’s name was chosen to keep that focus in the area of Land connection,Indigenous Knowledge and the essence of the Big Lake which is a great teacher.beSuperior refers to “existing courageously”.Im sure many think it really means “Be Superior” but it really means:

“lets do this, lets be superior,thinking, doing, dreaming, being, into action.