I grew up next to the Big Lake. The Lake is home, a place of imagination, connection and inspiration. beSuperior’s name was chosen to keep that focus in the area of Land connection, Indigenous Knowledge and the essence of the Big Lake which is a great teacher.
beSuperior refers to “existing courageously”.
Im sure many think it really means “Be Superior” but it really means, “lets do this, lets be superior,” thinking, doing, dreaming, being, into action.