I was fortunate to have been coached this summer of 2018 by Lindsay Adamson, and wanted to share along her article. She was so great to learn with and from. Entrepreneurship is a hard go at times. Though the more in tune you can become to those you serve, help and work with. I just had to share this great article. It was originally published in WomanPreneur, February 2019. You need to join to read first though: join
I attended this high school, so its incredibly great to see this addition to their program. Way to go!!!
“I think one of my main goals is to get these kids as much certifications and knowledge as they can, to those sort of outdoor industries. If they take advantage of that, awesome, and if they don’t take advantage of it, it doesn’t hurt anyone to have their chainsaw awareness living up here in Northern Ontario.”
I’d like to add in, learning outdoors and on the Land is also about a feeling, a place, of connecting. Being immersed into the spaces for all that they teach us. Being intuitive on the Land. Writing poetry even, singing, connecting can take place in so many ways.
See this Forbes article which features Celinne Da Costa is an international life design and story coach story on how she used Instagram to grow her business.
Da Costa writes:
I started to take my Instagram account seriously in the beginning of 2016, after I realized that people were making money from it. I developed a content strategy and began carefully curating my content, trading in the selfies and oversimplified emoji captions for highly visual and professional images that involved travel, lifestyle, and design, as well as captions that focused on storytelling. Visual cohesion and a compelling tone of voice are extremely important when it comes to creating a successful Instagram account.
I built my personal brand by positioning myself as a marketing and brand strategist, photographer, and graphic designer. As my Instagram grew, I began to get inquiries via email and Direct Message from companies who found me through the platform or my blog and were interested in my work. Clients also found me through my use of hashtags, geotags, user recommendations, the Explore page, comments on similar user’s pages, and interaction with their content.