Soft Power and Hard Power

I was fortunate to learn from Jeannette Armstrong (born 1948) (Okanagan) is a Canadian author, educator, artist, and activist.  I recall a class I took with her where we discussed soft power and hard power. I think a lot about soft power in the context of my business plan and how it is rooted in feminine energies, of realizing, reclaiming, being, wellness. At the same time, these things so condemned at times, and not supported by mainstream. Yet, so inherently important and integral.

“To my mind the most fascinating readings in this book are the quotes from Douglas Cardinal and John Trudell. Cardinal’s words on the nature of power and the way women are treated are stated so matter of factually it makes you wonder how anyone could act any differently. On women he sums things up very succinctly,

“One has to state that all the premises that men have of women are basically wrong and you start from there. Even the language is wrong”. He uses the same directness of language in his discussion on the nature of power, “I have learnt…that the most powerful force is soft power, caring and commitment together. Soft power is more powerful than adversarial or hard power because it is resilient”.

Trudell’s words resonate with a different kind of power.

The worse I think is the lateral colonialism- this when its perpetuated from within. “We are much more valuable and much more precious than we were”

Take a listen:

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